The cell phone has gone from a communicator to a form of entertainment. Because of wireless technologies the cell phone has many more uses, such as browsing the web and even watching television. Now, advertisers are trying to get in on the action. History has proven that as “a communication technology that evolves fully into a media platform for disseminating information and entertainment goes through a commercialization process” (255). This is true for the radio, television, and internet. Because of the support from advertising, the success of radio, television, and internet was huge. The first ad that appeared through a cell phone was sent through a text message in 1997 in Finland. Since then forms of advertisements have grown with both Yahoo and Google participating in mobile ads.
In addition to advertising, the cell phone has also become a way to purchase actual goods and services. This process is known as m-commerce, “defined as the buying and selling or goods and services, using wireless handheld devices such as mobile telephones or PDAs” (261). M-commerce is divided into two different categories: non-transactional and transactional services. Non-transactional are “e-mail and SMS data series” (261). This includes general informational items such as searching the internet, comparing prices, sports, and weather. Transactional services are more for “banking and the purchase of goods or series” (261). If a customer is signed up for banking this allows them to receive mobile alerts. From the cell phone one can “manage their account, pay bills, and transfer funds” (261).
Cell phones have gone beyond what they were originally invented for. The number of people who just have a cell phone is increasing because the need for a landline is obsolete. The changing role of the cell phone is opening up many new avenues for communication, adverting, and day to day activities.

Grant, A. E., & Meadows, J. H. (2008). Telephony. pg 255-261.