The business field of Public Relations is dedicated to servicing companies in their efforts to project a positive outward profile. In the profession of Public Relations, companies devise many strategies to present their clients in a favorable manner to the public at large the following are three examples of public Relations plans:

Standing plans are plans employed by organizations for a lengthy period. A mission statement of a University is a standing plan. Standing plans are used to build and maintain relationships for the company and the target public. Politicians commonly maintain Standing Plans as a way to keep their constituents satisfied by traditional ethic codes in the areas of civil rights and national security. Corporations use cyclical advertising campaigns as a Standing strategy for annual revenue.

Ad hoc plans (meaning “for this purpose only”) are a Public Relations plan that is used for a one time purpose. For example, when a candy company celebrates the fiftieth anniversary of a popular flavor and has a party in the theme of that flavor that is an Ad Hoc plan. Another purpose of such plans is to generate attention to new products and inspire new buyers for the product.

Contingency plans are important plans that are used by organizations in times of emergency. An excellent example of a successful contingency plan was employed by Johnson and Johnson Pharmaceuticals during “The Tylenol Crisis of 1982.” In 1982, several people in Chicago were poisoned by Tylenol tablets. In response, Johnson and Johnson recalled their national distribution of aspirin to protect the public; while the company lost millions in the recall the company maintained a solid reputation of consumer loyalty which has aided them to success in our current economy.