Convergence
Media Convergence is defined as the “phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Media convergence brings together the “three Cs”—computing, communications, and content.” http://www.britannica.com/EBchecked/topic/1425043/media-convergence

For a brief summary of media convergence, watch the Jeff Greenfield video titled “Media Convergence” originally aired by CBS, now available on YouTube. http://www.youtube.com/v/JdJlyh76dEc&hl=en&fs=1&

Henry Jenkins is a professor of Comparative Media Studies at MIT and is considered the leading expert in media convergence. On his website, Dr. Jenkins describes media convergence as “the full context of media change.” http://web.mit.edu/cms/People/henry3/converge.html He says that in today’s age, “Changes in communications, storytelling and information technologies are reshaping almost every aspect of contemporary life.” http://web.mit.edu/cms/People/henry3/converge.html He argues that the manners in which we create, consume, learn, and interact with each other are all a result of media convergence. Jenkins argues that the technologies available today, which allow consumers to “archive, annotate, appropriate, and recirculate media content” are responsible for a change in the way consumers interact with “core institutions of government, education, and commerce.” http://web.mit.edu/cms/People/henry3/converge.html

Henry Jenkins web-page listed above, offers a lot of insight into his thoughts and ideas pertaining to media convergence. Dr. Jenkins claims that technological convergences are largely responsible for “redefining our media environment.” Jenkins article "Convergence? I Diverge," is a good place to start in order to gain a basic knowledge of his perspective on media convergence.

The brief interview with Henry Jenkins below offers far better insight into Dr. Jenkins version of media convergence, so please take a few minutes to watch the video. http://www.youtube.com/v/SGVfJVde164&hl=en&fs=1&

For more in depth information see Henry Jenkins book Convergence Culture.