Jeff Chester
Jeff Chester has been focusing on the increase in consolidation and commercialization of the U.S. media system for nearly three decades and has been playing an important role in public-interest media issues and telecommunication issues for more than twenty years now. He is the executive director and founder of the CDD, the Center for Digital Democracy. Chester was named one of the Internet’s 50 most influential people and was awarded the Public Interest Pioneer Grant. Along with his fight against the U.S. media system, he has published his first book called Digital Destiny: New Media and the Future of Democracy.
Before his career in media policy, he was a social worker, an investigative reporter and a documentary filmmaker. He received his Bachelor’s in psychology from the California State University in 1975 and his Master of Social Work in community mental health from UC Berkley in 1978. Since his career in media policy, he has been involved in many campaigns and co-founded other organizations as well. He is the co-founder of CME, the Center for Media Education which is a non-profit organization that …, the Telecommunications Policy Roundtable where he helped write its principles for the digital age in 1993, and the National Campaign for Freedom of Expression which is an artist’s rights advocacy group. He played a key role in a debate on the Telecommunications Act, led a campaign to expose the Corporation for Public Broadcasting, and co-led an effort that resulted in the congressional creation of the Independent Television Service.
In March of 2009, Chester wrote a blog on Consumers International about the impact of digital marketing of junk food and that persuasion techniques are everywhere. The food and beverage industries care more about their numbers and revenue than what they are advertising. He argues his main point that the digital marketing of junk food threatens the well-being of children and adults. Jeff Chester is a man who is constantly fighting to establish effective regulations. “They are sadly mistaken if they believe there won’t be intense opposition to this deal from all those who are for the Internet’s democratic and competitive future,” Jeff Chester.
Jeff Chester, Digital Destiny, New Media and the Future of Democracy