Audience-Generated MediaAudience-Generated Media

Advertising on Social Media:

Facebook-- Anna-Marie Parker
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Advertising on Facebook

Advertising your products on the internet’s number one social media website, Facebook, can deliver your message to over 300,000,000 active Facebook users and potential new customers. This form of advertising is a new and trendy way to reach the masses. Viral marketing is key to many successful marketing campaigns in this day and age.


According to the 2008 Cone Business in Social Media Study:

  • 33% of consumers (18-34) and those with household incomes over $75,000 believe that companies should try to market to them through social networks
  • 60% of Americans regularly interact with companies on a social media site
  • 43% of consumers say that companies should use social networks to solve the consumers’ problems
  • 41% believe that companies should use social media tools to solicit feedback on products and services
  • Men are more likely to use social media tools to interact with a company than women (33% vs. 17%)
  • Companies should solicit feedback on their products and services (41%)
  • Companies should develop new ways for consumers to interact with their brand (37%)
  • Companies should market to consumers (25%)

How to Set Up YOUR Facebook Ad
With only a few steps, your aadvertisements on Facebook can create a demand for your your products. In order to create youryoura Facebook ad, youusers will need to collect the following:
  • A Link
Advertise your company website, or even something Facebook specific such as a page, application, group or event.
  • Ad message
Use a clear, direct text that is specific to your target audience. The title allots up to 25 characters, and the body can have up to 135 characters.
  • Photo
The photo option allows you to upload an image appropriate to your advertisement, such as a photo of the merchandise or a logo.

Step by Step
  1. Design your ad: Upload a creative title, image, and body of your advertisement. Decide whether you want people to be directed to your own web page or something on Facebook.
  2. Targeting: target your exact audience with demographic and psychographic filters about real people. By default, Facebook targets all users 19 and older in the default location. However, you can modify this to reach the most appropriate people in your target market.
  3. Campaigns and Pricing: Users can choose from a variety of campaigns. Ads in the same campaign share a daily budget and schedule. After setting up a campaign, you can set a daily budget and schedule. The minimum budget is US $1.00 a day. Finally, you can decide if you want your campaign to run continuously starting once the ad is approved or at a specified start and end date. Most internet advertising is measured by click per ad. Facebook allows you to choose whether you want to pay for clicks or pay for views. Finally, you can confirm the maximum you are willing to pay per click or per 1000 impressions. The suggested bid range shows you what other advertisers are currently bidding to reach people in their target market.
  4. Review your Ad: The final step to the Facebook advertising process is to review your ad. Check the targeting, budget, and ad itself for errors. Select “change ad” for any editing purposes. All ads go through a quality review prior to begin shown. Ads are reviewed to ensure that they meet Facebook’s content guidelines.
There are several perks to advertising on the number one social networking site. As an advertiser you can gain insight about who is clicking on your ad, make modifications to maximize results, and track progress with real-time reporting through facebook.com.


REMEMBER: 10 Rules for Advertising on Facebook
According to http://www.businessinsider.com
1. Facebook is Least Effective at Direct Sales
2. Create a Greater Volume of Ads That Target Less People
3. Friend Users Before You Sell To Them
4. Understand Your Market
5. Set Advertising Budgets With A Goal In Mind
6. Monitor Your Ad Performance And Adjust Accordingly
7. Test Landing Pages Versus Facebook Pages

8. Split Test Ads By Demographic
9. Develop Creative Ad Copy
10. Don’t Over Target


Sources
1. www.facebook.com
2. www.businessinsider.com/10-rules-for-advertising-on-facebook-2009-7
3. www.successful-blog.com/1/why-would-you-want-to-use-facebook-advertising/
4. www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20080925005160&newsLang=en






MySpace-- Jessica De Hoyos

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Advertising on the internet is the number one way to relay instant messages and advertise in media. MySpace is emerging as one of the preferred ways of advertising on the internet. One has the ability to stay on budget with the option to Create and buy MySpace ads through MySpace Self-Serve Advertising for as little as $25. (1) Myspace is a social networking site that was created in 2003, this site allows people from all around the world to connect and communicate via messages, comments, picture comments, etc. Individuals are able to create profiles which can be viewed by others and are representative to the individual’s specific interests and personalities. MySpace brings a very high number of subscriptions and active users which makes this social networking site a great way to attract the attention of millions to the message you are trying to relay. MySpace is providing new details about the progress of its existing self-serve advertising programs, called myAds. More than 3,500 advertisers of various sizes have already signed up, including musicians and small businesses in various industries, according to the News Corp.-owned social network. MySpace launched myAds in late July of 2008, and it left beta testing in September. The service’s revenue goals were passed in the first week that it went live, MySpace says, with a client base that has been growing 200 percent since it left beta testing. (2)

How it works:

  • You can either upload or build a banner ad, with friendly ad-builder. You can also edit your text, upload an image, or adjust the colors specifically to your likings. (1)
  • Target your audience: MySpace’s hyper-targeting capabilities give you the ability to pinpoint a niche group based on various aspects including, but not limited to, hobbies, interests, age, gender, and location.
  • Campaign managers give you the ability to monitor performance and make adjustments to bids and budgets on live campaigns.

Pricing

  • With pricing options on advertising, one can still maintain their budget with MySpace Self-Serve Advertising for as little as $25 and maintain the attraction of their target audience.
    • Pay-per click (PPC) or pay-per impressions/views (CPM) up to the budget limit.
    • Change you budget at any time.
    • No long term contracts.
  • PPC is chosen by those who want people to visit their website.
  • Paying for ad views is typically chosen when an advertiser’s main goal is to build awareness.(1)

Targeting

  • “Nowhere else can you target banner ads to people based on their MySpace profile”. (1) Through MySpace, targeting is not limited to just age or location. MyAds makes it easy to target a highly focused group. (1)
  • These groups include sports, fashion, yoga, gospel, music, politics, television shows, 1,100+ more interests (1).
    • Options to choose: age, location, gender, education level, relationship status and parental status.
  • While young, this is another promising way for MySpace to make money. The social networking site is already among the brighter lights in News Corp.’s traditional-media-heavy portfolio.(2)







Sources:
1. https://advertise.myspace.com/howitworks.html
2. http://venturebeat.com/2008/10/12/myspaces-self-serve-advertising-program-has-been-off-to-a-promising-start/#





Twitter-- Skye Gabaldon

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Twitter has been all the buzz for social networking lately. This website was started originally as a side project in March 2006 as a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Jack Dorsey had the original idea for Twitter. He wanted to know what all of his friends were up to all the time.
On Twitter, people can easily connect to one another with ease because you simply post a status update and it goes to all your friends. Twitter allows its users to subscribe to one another and keep up with the fast paced lifestyles everyone now leads.

Advertisers can now utilize Twitter to create successful campaigns. This website has become very popular; therefore many people come to their homepages on a daily basis. This is such a common place to notice different advertisements, because this has become such an obvious place to notice something new. The ultimate goal of advertisers is to grab the attention of their consumer. They want to leave a lasting impression. An advertiser wants their consumer to have their product come to mind when going about their daily routine.
In order to advertise on Twitter, one must first sign up for an account. These types of advertisements are called sponsored Tweets. Their next task is to create advertisement conversations on Twitter. Tweeters then have the opportunity to spread the advertisement for money. It is now easy for people to make some cash while doing what they like to do. Tweeting seems to have become a habit for a lot of people.


http://twitter.com/about


http://sponsoredtweets.com/?ctt_id=3277873&ctt_adnw=Google&ctt_kw=advertising%20on%20twitter&ctt_ch=ps&ctt_entity=tc&ctt_adid=3874111702&ctt_nwtype=search&ctt_cli=21027248122790916&gclid=CLCchsXM_JwCFc5U2god8VxSbA